The Capacity leadership team is committed to building our partner’s businesses. Our collective knowledge, teamwork, commitment to services and relationships allows us to offer customized solutions across a broad range of insurance products. We are dedicated to providing quality insurance and risk management solutions to broad range of industries and individuals around the country
Bob Lull’s philosophy of encouraging his business partners to continue their brand has empowered The Capacity Group to become one of the largest full service independent insurance brokerage groups in the nation.
Bob’s business career started as an efficiency expert for a large management consulting firm that worked with fortune 500 companies. In 1986 Bob switched careers and entered the insurance industry when he went to work for his friend and subsequent partner. After that entity was acquired, Bob became Vice President of Operations for one of New Jersey’s largest insurance brokerage firms, NIA, LTD, where he developed mergers and acquisitions with the President, gaining the finesse of creating harmonious transactions. Bob founded Capacity Coverage Company of New Jersey, Inc. in 1990 with three employees and his partner, Mark Weinraub. In 1999 he founded Protrans, Inc., that morphed into AllTrans Risk Solutions, LLC, a program administrator for public transportation classes that include school bus, motor coach, limousine and medical transportation, which underwrites and issues policies for these classes of business nationally.
Interests: Golf, Travel, Wine collecting and coaching Football
, CPCU, ChFC, CLU
Carl Gerson has over 30 years of experience in the insurance industry. He has an impressive history of conducting business in the London market which has made him a significant asset to The Capacity Group. He has held a number of positions beginning as an underwriter with the Mutual Life Insurance Company of New York and working his way up to President of Property & Life Planners, Inc. He joined Capacity Coverage Company of New Jersey in 1997.
Carl has been involved in creating or merging over 20 companies in the past 10 years and this important part of Capacity’s growth continues to be one of his strengths.
Interests: Travel and wine
Ron Bergstein focuses on production and mentoring young producers. He shepherds their business from client to marketing to placement. Under his tutelage, Capacity’s producers flourish from his knowledge and guidance which translates to optimum risk management solutions for clients. Ron also serves on Allianz Insurance Company’s Agency Council.
In 1975 Ron’s career path led naturally to the insurance industry where he began his career with the Continental Insurance Company. A year later he joined Popkin Lebson Bergstein Inc. (PLB), his family’s fourth generation insurance firm, as a producer. In 1980, he became an agency principal of PLB. In 1995, he purchased stock from PLB’s founding partners and formed Insurance Resource Brokerage Group, LLC, which he merged with Capacity Coverage Company of New Jersey in 2000.
Ron’s dedication to his clients is exemplified by the manner in which he perseveres on their behalf. Two days after 9/11, he drove as far as he could into New York City checkpoints to visit his client who had suffered a catastrophic loss. In his 35 years as an agency principal, he has shown his dedication to his community and his clients as a true leader.
Interests: Golf and travel
Vice President Transportation
“For the past 21 years I have overseen the operations of the Transportation Division at Capacity Coverage. As a company Vice President I believe if you treat employees like they make a difference, they will.”
Vice President, Personal & Select Commercial Insurance Division
“One of the best things about The Capacity Group is that it’s constantly changing to accommodate the market. I’ve seen Capacity change a lot over the past 20 years, but one thing remains the same, the service we give our clients is our top priority.”
, CPCU, CIC
Vice President, Commercial Lines & Marketing
“There is a constant energy mixed with innovation here that makes every day exciting.”